What to Read on Data Privacy: 3 Recommendations That Offer Solutions

Because data breach reports, identity theft stories, and cyberattack articles are easy to find and upsetting to read, we’ve compiled a quick list of three very different reading recommendations, that all offer solutions to mainstream data privacy issues that are burdening Americans today: a government report, an article published in the Harvard Business Review, and a company white paper describing the technology platform we use for Private.me.

1. Privacy Is a Business Opportunity

This Harvard Business Review Article was written by David Hoffman, Director of Security Policy and Global Privacy Officer at Intel Corporation in April, 2014. In the article, Hoffman describes clearly, what our team internally talks about everyday while developing Private.me. He writes “privacy protection should be a practice as fundamental to the business as customer service.” This article offers a great perspective (one we are fully behind) with concrete examples and valuable suggestions for how businesses and consumers can both benefit when companies treat data privacy as a business opportunity.

2. Data Brokers: A Call for Transparency and Accountability

In May 2014, the Federal Trade Commission published this report, which resulted from an an in-depth study of nine U.S. data brokers. The report addresses current issues relating to the way personal data is being collected, shared and used in the data broker industry. Also in the report, the FTC makes a recommendation, urging Congress to consider enacting legislation that would make data broker practices more transparent to consumers. Key findings noted in the report include:

  • Data Brokers Collect Consumer Data from Numerous Sources, Largely Without Consumers’ Knowledge
  • The Data Broker Industry is Complex, with Multiple Layers of Data Brokers Providing Data to Each Other
  • Data Brokers Collect and Store Billions of Data Elements Covering Nearly Every U.S. Consumer
  • Data Brokers Combine and Analyze Data About Consumers to Make Inferences About Them, Including Potentially Sensitive Inferences
  • Data Brokers Combine Online and Offline Data to Market to Consumers Online

3. The Standard Clouds, Inc. white paper

This white paper, published in May 2014 by Standard Clouds, Inc., describes the patent pending technology platform used by Private.me. The white paper outlines how the use of technology – and more specifically, the unique method of data encryption, distribution and storage being commercialized by Standard Clouds Inc. – is creating a new environment and online ecosystem, where individuals can control and manage access to their personal data.


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